EA’S Pogo.com Launches “Take 5 to Play”
Posted by: EG Admin on October 15, 2007 2:23:54 PM (154 Reads)

Pogo and Dr. Kathleen Hall Present Playful Alternatives for Stress Relief

Electronic Arts Inc. (NASDAQ: ERTS) today announced that its casual gaming destination Pogo.com™ has launched  “Take 5 to Play™” with nationally recognized stress expert Dr. Kathleen Hall and the Stress Institute.  The program gives Pogo™ players advice about creating a healthy and balanced life and highlights the positive benefits of playing casual games. According to Dr. Hall, playing games is not a luxury -- it a necessity. It’s a vital way for people to take a break from their hectic lives and let the stress of the day melt away. With “Take 5 to Play”, Dr. Hall becomes a regular contributor in the Pogo community. Her advice and tips now are available to the 13 million1 unique monthly visitors on Pogo.com. The life-balance focused program features include:

o  Take Five for You” Stress LESS Tips – In addition to showcasing stress-busting games like Poppit!™, Dr. Hall will provide players tips on additional things they can do in their life to create less stress and more balance.

o  Ask Dr. Kathleen Corner – Pogo players will be able to submit questions to Dr. Hall about issues they encounter in their daily lives.  

o  Monthly articles – From children starting school to holidays with the family, each season brings with it new stressors. Dr. Hall will address these special issues during her monthly articles.

o  Pogo extras – To help players achieve a more relaxed and balanced state, there will be stress relief game nights and relaxation e-cards which players can send to friends and family.

“Launching the ‘Take 5 to Play’ program with Pogo is a great first step in our effort to ’de-stress‘ the world through play,” said Dr. Kathleen Hall, Stress Institute Founder and CEO. “Pogo is synergistic with the Stress Institute’s SELF care program.  Exercising the brain is essential for your mental and physical health and slowing the aging process.  Pogo provides a vibrant platform and easily accessible online community for individuals to interact and discover mindful living.  Sharing with others creates health and well being.”
Dr. Hall continued, “We have a great opportunity to practice stress prevention as we approach the incredibly stressful holidays. Launching ‘Take 5 to Play’ in October, which is National Stress Prevention Month offers the perfect stress prevention activities to effortlessly incorporate into one’s already busy life.”

“Many of our players spend time on Pogo as a way to take a break and  get in some ‘me time’, said Beatrice Spaine, Vice President of marketing for Pogo. “We wanted to give players additional tools to help relieve stress and lead healthier and more balanced lives. We are so happy to launch ‘Take 5 to Play’ with Dr. Hall. Her expertise and advice will be valuable to the Pogo community,” added Spaine.

Founded by Dr. Hall, The Stress Institute serves as a center for the collection and dissemination of information on the impact of stress on our lives. Comprised of professionals and prominent physicians in a variety of disciplines, the organization is interested in exploring the various effects of stress on mental and physical well being. The Stress Institute suggests resources and tools that are helpful in the reduction of life stress and solutions for work-life balance.

For more information and to experience some of the best online games on the Internet, visit www.pogo.com.

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