SCEA announced it has selected Deutsch Los Angeles for its PlayStation advertising account in North America.

Sony Computer Entertainment America (SCEA) today announced it has selected Deutsch Los Angeles for its PlayStation advertising account in North America. The account will include creative, media planning and buying, as well as local marketing, online advertising and in-store marketing. The integrated account includes work for the PlayStation family of products, consisting of PLAYSTATION®3 (PS3™), PlayStation®2, PSP® systems, as well as PLAYSTATION® Network and the library of first-party software titles.  The collaborative work of this partnership will begin to appear in early 2008. 

“The PlayStation brand has become an iconic brand in North America and around the world since we launched our first platform, the original PlayStation, in 1995,” said Peter Dille, senior vice president, marketing and PLAYSTATION Network, SCEA. “We were impressed with the Deutsch team’s strategic discipline and integrated approach to marketing our various platforms.  We look forward to working with them on innovative marketing campaigns to build the PlayStation brand’s influence even further.” 
“PlayStation is one of America’s most powerful and recognized brands and we’re honored to be their partner,” said Mike Sheldon, President, Deutsch/LA. “We are delighted to work with such an exceptionally talented team at SCEA and with the best of class products across the entertainment landscape.”